LOVE IS IN MY BLOOD

Sir Elton John started - LOVE IS IN MY BLOOD - 

Sending dozens of celebrities hand-illustrated

 boxes containing information about Love Is In My 

Blood, a new campaign by agency Mother to raise 

awareness for the work of the Elton John AIDS 

Foundation {EJAF}.

Designed as a social media campaign, the idea was that 

on Valentines day, all the celebrities that were sent a 

box of information would prick their fingers and tweet a 

photo of themselves with a drop of blood on their finger 

along with the hash tag #loveisinmyblood and a link to 

the {EJAF} website to show their support.

The Brazilian artist Mateus Bailon, contributed to the 

campaign with a beautiful artwork in his signature style 

printed on a very exclusive silk scarf.

Click on picture or {EJAF} to learn more about Sir Elton 

John's Foundation. To see more of Mateus Bailon 's 

work just click on his name.